Introduction

Welcome to Mulberry West Blanket. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make a purchase from mulberrywestblanket.com (the “Site”). We are committed to respecting your privacy and protecting your personal data. By using our Site, you agree to the collection and use of information in accordance with this policy.

We strive to provide a secure and transparent experience. If you have any questions about this policy or our privacy practices, please contact us using the details provided in the “User Rights & Contact Information” section.

Data Collection

We collect personal information that you voluntarily provide to us when you use our Site, as well as information collected automatically as you navigate and interact with the Site. The types of information we collect include:

• Personal identifiers such as name, email address, postal address, and phone number.
• Account credentials and order-related information to process purchases and provide customer support.
• Payment information needed to process transactions (processed by our third-party payment processors; we do not store full payment card details on our servers).
• Browsing behavior, device information, IP address, cookies, and analytics data to understand how you use the Site and to personalize your experience.
• Product preferences, wish lists, reviews, and communications you submit to us (including customer service inquiries).

Information is collected through:

• Direct interactions: when you create an account, place an order, subscribe to newsletters, or contact us.
• Automated technologies: cookies, tracking pixels, and similar technologies as you browse the Site.
• Third-party sources: service providers and analytics partners that help us better understand our customers or fulfill orders, in accordance with applicable laws.

Usage of Information

We use the information we collect for various purposes, including:

• Processing and fulfilling orders, managing payments, and communicating about orders or returning items.
• Providing, personalizing, and improving our products, services, and the overall user experience (e.g., tailoring recommendations for Bedding, Nursery, Pillows, Blankets, Throws, Furniture, Bedroom Furniture, Clothing and Accessories, Bath Robes, Silk, Mattress Toppers, Luxury Mattress Toppers).
• Maintaining and enhancing site security, monitoring for fraud, and protecting against unauthorized access.
• Analyzing site usage and performance to optimize content and features.
• Sending marketing communications, updates, and offers (subject to your preferences and applicable law).
• Complying with legal obligations and resolving disputes.

Data Protection & Security

We implement reasonable and appropriate technical, administrative, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. This includes:

• Encryption of data in transit using TLS/SSL for web traffic and secure connections for sensitive information.
• Secure storage and access controls to limit who can access personal data, with role-based permissions for staff and contractors.
• Regular security assessments, vulnerability management, and monitoring for unusual activity.
• Protected backups and disaster recovery measures to ensure data integrity and availability.
• Vendor and processor due diligence to ensure third-party partners maintain equivalent privacy and security standards.

While no method of transmission over the internet or electronic storage is 100% secure, we adhere to industry best practices and applicable privacy laws to protect your data.

User Rights & Contact Information

You have rights regarding your personal data, subject to applicable law. Depending on your jurisdiction, these rights may include:

• Access: Request a copy of your personal data we hold.
• Rectification: Correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (where applicable).
• Restriction: Request the restriction of processing in certain circumstances.
• Portability: Request the transfer of your data to another service where feasible.
• Withdraw consent: Withdraw consent where processing is based on consent.
• Object: Object to processing in some situations, including direct marketing.

To exercise these rights or if you have privacy concerns, please contact Mulberry West Blanket at:

Email: privacy@mulberrywestblanket.com

Physical mailing address: Mulberry West Blanket, 123 Serenity Lane, Innovia, CA 90001, USA

You may also reach out to our privacy contact for any data protection inquiries or concerns related to this policy.

If you are in a region with data protection laws that provide you additional rights, you may also lodge a complaint with the appropriate supervisory authority.